Facebook tries to help advertisers track performance against specific goals (calculate ROI). Ad Manager new update

+ Info | TheNextWeb.com

2012 in review through tweets

Vía | Jeremiah Warren

Don’t forget it!! ;-)

1. Follow the rules

2. Find a way to filter

3. Include CTAs to drive traffic to your website (when it’s possible)

4. Include a form to generate leads

5. Create your own terms & conditions

6. Notify the winner via your website or private way 

7. Remember your goals and measure your results

+ Info per SM platform | Hubspot

B2B Content marketing usage

Vía | Refford.com

SM ROI & its Myths

vía mediabistro.com

Entrepeunership is like to have a kid, yo have to give him freedom and trust on him, but you can’t stop worrying about him.

vía  Venturebeat

Some of the ideas are:

For content creation: “You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.” 

For Blogging: “When you are a Bear of Very Little Brain, and you Think of Things, you find sometimes that a Thing which seemed very Thing-ish inside you is quite different when it gets out into the open and has other people looking at it.”

or…

For the Facebook IPO: “When you see someone putting on his Big Boots, you can be pretty sure that an Adventure is going to happen.” 

and much more following the link!! =P