Easy tips for your B2B Marketing strategy on Pinterest:

1. Identify Your Most Visual Content: visual content, infographics, data charts, ebook or book covers, photos of your customers…

2. Send Traffic With Specific Links in Each Pin: Include landing pages in your pins’ descriptions or more calls-to-action (CTAs).

3. Optimize Pinterest for Lead Generation

4. Build Your Pinterest Follower Base to Grow Company Reach: try to creating the best boards on specific topics, promote, like and comment other people’s pins and promote your account in your other channels.

5. Measure Your Traffic and Leads (or “show me the money!” =P)